About ibraini (formally 4D3d Therapy)
A year ago we started to develop Puzzle/Game Apps for 4D3d Therapy, a division of LightBe, with the therapy practitioners being the main target. We soon realized that our branding was not right and was incoherent. So, we decided to Pivot.
Definition: A pivot may mean you changed your customer segment, your channel, revenue model/pricing, resources, activities, costs, partners, customer acquisition – lots of other things than just the product. A pivot is a substantive change to one or more of the 9 business model components; Key Partners, Key Activities, Value Proposition, Key Resources, Customer/Clients Segments, Customer/Client Relationships, Channels, Cost Structures, Revenue Streams.
We pivoted to:
• Focus on key features, efficiency and effectiveness
• Make our solutions stand out
• More attractive and lucrative business model
• Improve traction
• Adapt to emerging client needs
The Pivot to ibraini
The Pivot to ibraini is the result of an over a year transition that includes the following major changes:
⁃ We rebranded 4D3d Therapy, a division of LightBe, with the ibraini new name that is short for innovative brain improvement. It reflects the main purpose of its product line. A new logo, a style guide with a color scheme and a font scheme have been put in place.
⁃ The 2D Puzzle, 3D Puzzle and Game Apps of ibraini will be moved soon from the SendOwl online store for digital products to the iOS App Store, the Mac App Store, the Google Play Store and the Microsoft Play Store. Apps will be available on some of this stores as individual Apps or in bundles of Apps. All the Apps will have free updates. A free demo App will also be available.
⁃ We have started to design, code, develop and deploy the beta versions of Virtual Reality ibraini Apps. These mobile VR apps were developed for the Google Cardboard Headset to make them accessible to more people. The first Apps are Mazes followed by a Memory Improvement App. These Apps will be soon available on the iOS App Store and the Google Play Store.
⁃ LightBe Corp has designed, coded, developed a template for Virtual Reality Showcases. We used it for a FREE ibraini Showcase featuring the product offering by ibraini and its Team..
More information is available on the ibraini website, including links to the Showcase Video Trailers: https://www.ibraini.com/en/apps_vr
We are presently updating and upgrading our Website and our Social Media (Facebook Fan Pages, Twitter, YouTube, Instagram) to reflect the new direction and branding of ibraini.